Known globally for its refreshing hydration solutions, Pocari has long been associated with endurance, energy, and performance—values that mirror the spirit of cricket. By partnering with the You Selects IPL, Pocari is set to engage directly with a passionate cricket audience, offering visibility across venues, broadcasts, and fan engagement programs. The synergy between the brand and the league goes beyond sponsorship; it symbolizes a commitment to athlete wellness and the overall growth of cricket in the region.