

The Tranquil Developers You Selects IPL 2025 (YSIPL) has fast established itself as one of the most exciting cricket spectacles in the region. With its mix of international talent, regional heroes, and fan-first engagement, the tournament continues to grow in prestige each season. This year, the sponsorship story has gained another powerful chapter with Highlander joining hands as a co-sponsor. Their entry adds more than just financial muscle—it brings an infusion of youth culture, fashion-forward identity, and lifestyle synergy into the tournament.


The announcement of Highlander stepping in as co-sponsor of YSIPL 2025 represents a perfect alignment of values between sport and style. Partnering with Tranquil Developers, Highlander will not only gain visibility across one of the UAE’s fastest-growing properties but also solidify its bond with a youthful, cosmopolitan audience that is as passionate about fashion as they are about cricket.
The centerpiece of this sponsorship will be the Highlander Star of the Match award. Each match, the best performer will be recognized with a gift voucher presented under Highlander’s name. By rewarding cricketing excellence, the brand ensures it becomes an integral part of the tournament’s narrative, creating moments that fans will celebrate and remember.


The Highlander Star of the Match will serve as one of the tournament’s signature highlights. For players, it’s an accolade that immortalizes their standout contributions; for fans, it’s a snapshot of brilliance. The award not only recognizes consistency and skill but also underlines Highlander’s philosophy—standing out with individuality, flair, and confidence.
This integration ensures that every on-field heroism is connected with Highlander’s tagline: “Drip like no other.” Just as players make their mark in pressure situations, Highlander celebrates those who make bold style choices in everyday life.
Highlander is not just another fashion label; it is a movement. Built around the young, suave, and cosmopolitan man, Highlander is for those who want to look sharp without trying too hard. Their designs strike the perfect balance between trend-led style and natural sophistication, ensuring wearers stand out effortlessly.
The brand’s ethos is built on individuality—“standing apart in a sea of sameness.” Whether it’s casual wear, street-smart outfits, or chic semi-formals, Highlander caters to the modern man who exudes confidence both on and off the pitch. The brand motto, “Drip like no other,” perfectly summarizes its essence.
Alongside Highlander, its sister label Rapheal Lifestyle brings additional dimension to the partnership. If Highlander speaks of youthful energy and trend-setting designs, Rapheal Lifestyle extends the story into curated elegance and versatile lifestyle choices. Together, the two brands create a complete style ecosystem that resonates with the cricket audience—young professionals, trendsetters, and fans looking to merge sport with self-expression.
Cricket in the UAE has always been more than just sport—it’s a cultural phenomenon. Stadiums buzz not only with the sound of bat on ball but also with the energy of communities who see the game as part of their lifestyle. This is where Highlander fits seamlessly.
By becoming the co-sponsor of YSIPL 2025, Highlander is speaking directly to its target audience—dynamic, confident men who embrace cricket as passionately as they do fashion. The partnership ensures visibility across live matches, digital content, fan engagement zones, and the iconic Highlander Star of the Match presentations.


Highlander’s partnership with YSIPL also doubles as a showcase of its retail strength. With stores under the name Tokyo Talkies & Highlander located at Sahara Centre, Megamall, and Burjuman, the brand ensures that fans inspired by their cricketing heroes can translate that admiration into style choices.
For YSIPL fans, walking into a Highlander store is not just about buying clothes; it’s about extending their cricket experience into their personal lifestyle. It blurs the boundary between sport and fashion.
This sponsorship also positions Highlander as a brand invested in building culture, not just selling clothes. By linking its identity with cricket, Highlander signals its commitment to youth empowerment, individuality, and the celebration of bold choices.
For a generation of fans who capture their stadium experiences on Instagram, wear fashion like a badge of honor, and celebrate individuality, Highlander is positioning itself as the go-to brand. The partnership turns every cricketing performance into a cultural conversation, blending bat-and-ball heroics with street-smart style.